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Additionally, is a participant in other affiliate programs, advertising programs designed to provide a means for sites to earn advertising fees. In the next year, Big Fish will announce several new free-to-play games a month on its PC and Mac app store.Advertising / Affiliate Disclaimer: As an Amazon Associate we earn from qualifying purchases. And free-to-play allows hidden-object games, a mainstay of Big Fish’s business, to change from a linear experience to a continuous online one. It can tap free-to-play games from more than 550 developers as well as its own in-house game studio. Game companies like the free-to-play model because it allows them to have a direct-to-consumer relationship with players. “It is a natural extension to both our PC/Mac app store and to our mobile publishing business.”īig Fish said it expects its free-to-play business to grow much like its new mobile-game business, which doubled the number of titles in the past year to more than 200. “F2P games are increasingly popular with gamers who have been introduced to digital games over the past few years via the rapid growth of social and mobile platforms,” said Paul Thelen, the founder and chief executive officer of Big Fish.
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